You send an email and find yourself wondering about its fate – will it end up in the spam folder, will the recipient open it, and the cycle of uncertainty begins.
Many of us have experienced that state of not knowing what happened to the emails we sent. This is where an email tracking tool comes to the rescue.
Gone are the days of uncertainty about the fate of your emails. You might have crafted a compelling call-to-action, an engaging body, and an exciting subject line to encourage recipients to click on your email.
However, not every email gets opened or acknowledged by the recipient for various reasons – it may not be relevant, they may not be interested, or they could simply be busy. Meanwhile, senders anxiously wait for a response and often resort to sending follow-up emails.
Fortunately, there are now convenient ways to track emails. Email tracking tools provide users with the ability to monitor whether recipients have read the email, deleted it, marked it as spam, and more.
How can you track an email using tools or software?
When using email tracking software, a transparent and unique image, commonly known as a tracking pixel or 1×1 pixel, is embedded in the email. This pixel sends data back to the database if the recipient opens the email, providing insights into the time spent reading it. Certain tools even have the capability to display the location of the recipient.
Why use email tracking software?
Email tracking software goes beyond merely obtaining post-sending details of emails. It facilitates the identification of the optimal time to send emails. The tool seamlessly aligns with the recipient’s schedule, considering factors like when they typically open their emails—whether in the evening or morning. Additionally, it provides insights into email content, aiding in enhancing its relevance for future communications. Let’s delve into the best email tracking tools available.
Mailtrack
Mailtrack is a free Gmail email tracking tool that efficiently monitors email activities. It provides insights into user interactions, including the time and frequency of email opens. The tool ensures data security and privacy compliance, safeguarding information from third parties. Additionally, it offers real-time notifications upon the recipient opening the email.
Streak
Streak is a versatile Gmail tool capable of managing various aspects, including support tickets, candidates, buyers, sellers, leads, investors, projects, and partners. This tool efficiently tracks information related to contacts, pipelines, and tasks directly within your inbox or on the go. It provides customization options tailored to specific needs, such as fundraising, sales, hiring, real estate, support, business development, and project management.
Users can edit, add, and collaborate with their team, treating the tool like a spreadsheet. Streak also facilitates grouping, supporting, and filtering data in any configuration to identify bottlenecks. Notifications, reminders, and task follow-ups are additional features offered by this comprehensive tool.
Hunter MailTracker
Hunter MailTracker provides a free and user-friendly email tracking solution for Gmail. It reveals information about who opens the email and how many times it has been accessed. The MailTracker extension enables seamless email tracking within Gmail, allowing users to determine when their emails are opened and take appropriate actions, such as sending follow-ups.
Yesware
With Yesware, receive instant notifications the moment your email recipient opens your message. Gain insights into attachment views and link clicks to foster stronger relationships. Integrate the tool with Gmail or Outlook, send emails, and access real-time information.
Yesware facilitates follow-ups and meeting scheduling by notifying you when prospects read your emails. It provides detailed email performance metrics, including engagement, reply rates, open rates, week-by-week analysis, top-performing content, email history, and trends.
Beyond email tracking, the tool supports meeting scheduling, multi-channel campaigns, attachment tracking, reporting and analytics, LinkedIn integration, Salesforce integration, and email templates.
Saleshandy
Revamp your cold email outreach strategy with Saleshandy, a tool that assesses recipients’ behavior, automates follow-ups, and seamlessly integrates with workflows. The goal is to analyze email records in Outlook and Gmail to improve lead conversion rates. Saleshandy aims to deliver 10x engagement, increased conversions, and time savings through effective automation and personalization.
The tool provides features like a custom tracking domain, random intervals between emails, the option to use personal or official accounts, and personalized email content. Its personalized automated follow-ups are particularly valuable for users looking to enhance the quality of subject lines or email content.
Right Inbox
Right Inbox is an exceptional choice for email tracking, compatible with Safari, Chrome, and Firefox. This tool not only facilitates email composition but also adds the functionality of tracking. Users can compose emails, schedule them, and initiate follow-ups effortlessly.
The automation features simplify reaching out to target customers, offering a seamless sign-off experience. Additionally, one-click templates are available for optimization or customization, minimizing errors. Contextual notes enhance the tool’s suitability for managing multiple conversations and patterns, serving as reminders for crucial details.
YAMM
If you’re looking to integrate an email tracking tool with Gmail, YAMM is an excellent choice. It ensures inbox delivery without landing in spam or promotion tabs, facilitates mass emails, and provides easy tracking of results. Users can create mailing lists on Google Sheets, design email templates, and monitor campaigns directly on Google Sheets.
The tool displays essential details such as bounces, replies, clicks, open rates, enabling users to plan their next steps strategically. Personalized email campaigns can be scheduled, and real-time tracking enhances the open rate. Additionally, it allows setting up Google Form email notifications with ready-to-use templates.
EmailAnalytics
EmailAnalytics is instrumental in enhancing response time and measuring email activity. This tracking tool aids in visualizing email activity through analytics, providing valuable insights to optimize campaigns. It presents comprehensive data on email sending and receiving, allowing users to analyze metrics for campaign effectiveness.
Additionally, EmailAnalytics captures email traffic data, revealing optimal days for sending and receiving emails. The tool also highlights top senders and recipients, along with insights into the recipients’ time spent on emails.
Mixmax
Mixmax stands out as a leading sales engagement platform designed to foster genuine engagement, directly integrated with Gmail for Customer Success Managers (CSMs) or Account Executives (AEs). This tool offers a range of features, including survey embedding, poll sharing, calendar integration, email sequencing scheduling, email tracking, tool synchronization, and automation of repetitive tasks.
Mixmax is a powerful tool for enhancing customer experience, catering to the needs of account executives, sales operations, recruiters, entrepreneurs, and revenue leaders. Notably, the email tracking software ensures robust security measures, including extensive penetration testing, GDPR compliance, TrustArc certification, data privacy and encryption, and adherence to SOC 2 Type II standards.
MailerPlex
MailerPlex provides instant and real-time data on email clicks, empowering senders to take prompt and effective actions. The primary goal is to enhance sales through a robust and user-friendly email tracking system. Integration with Gmail enables users to access real-time information about email opens, including details on when and where the emails were opened.
The dashboard is both detailed and swift, prioritizing security as a top consideration. With unlimited free email tracking, users can benefit from a variety of features to optimize their email engagement.
Boomerang
Boomerang simplifies the process of scheduling emails and setting reminders, providing control over both sending and receiving email messages. Users can easily follow up on emails from various platforms, including browsers, iOS, and Android, while also incorporating one-click calendar scheduling for convenient reminders.
Conclusion
Explore these top email tracking tools equipped with various features and benefits to enhance performance and boost sales. These tools provide quick and detailed insights, supporting businesses in running more effective campaigns to achieve desired results.
